In April 2013, as part of a media announcement for the St. Joseph's Mission Residential School Commemoration Project, Phyllis Webstad told the story of how, upon entering St. Joseph’s in 1973, at the age of six, staff confiscated the new orange shirt her grandmother had bought her. Phyllis wore an orange shirt to the media event. Since the first occurrence of Orange Shirt Day, on 30 September 2013, orange shirts have been worn by participants. Together with the slogan, “Every Child Matters,” they represent opposition to the mistreatment, abuse, and death of children consequent on the assimilationist objectives of the schools.